Rule of 7 - How to apply it in the digital marketing world

Introduction:

Picture this a guy named Jim is scrolling through Instagram on his phone, and he sees a post from his local auto shop, Bob's Auto Shop, about a testimony of a satisfied customer with the recent job Bob's Auto Shop did on their car. Jim doesn't spend a lot of time acknowledging the post and keeps on scrolling through Instagram. The next day Jim sees a Tik Tok of the before and after results of Bob's Auto Shop's recent customer. Once again, Jim continues to scroll through Tik Tok not interacting with the post. That following evening, while Jim is driving his car, he hits a pothole and gets a flat tire. Jim searches the web for "auto shops near me", and tons of results pop up. Now out of the results, one name sticks out to Jim. Bob's Auto Shop. He remembers seeing the name through the Tik Tok and Instagram posts from the past couple of days. Jim calls the shop up, and he's able to get the tire fixed. If it wasn't for those Tik Tok and Instagram posts on social media, Bob's Auto Shop would've never acquired Jim as a customer at this moment. This is the power of the rule of 7.

What is the Rule of 7?

One of the oldest marketing rules, the rule of 7, still applies to today's world with the big shift to digital marketing. So what exactly is the rule of 7? The rule of 7 is a customer generally must see your product or service at least 7 times to take action. In this article, you will learn how to effectively apply the rule of 7 to the digital marketing world in different ways.

How is the Rule of 7 helpful to your business?

In the story above, you read about how posting content on the social media brought an inbound sale to Bob's Auto Shop. The rule of 7 helps your business by making the customer more aware of your product or service. A customers buying journey is first they are becoming aware of the product or service. Next they are considering the product or service. Finally, the customer makes a decision towards a product or service to satisfy their desire. The reason why the rule of 7 is effective because when a customer's problem arises, the customer is aware that your business can solve their problem.

Why you need to be consistent with your posting

Posting consistently on social media is extremely important when applying the rule of 7 to digital marketing. It is important to post consistently because it continues to promote your voice and build brand recognition. You want people to know who you are, what you do, and how you can help. Many social media platforms such as Twitter, YouTube, and Tik Tok reward accounts who post consistently.

What to write for your content

Your content should provide value to your customers problems. You should always be educating your customer about what their problem is and how to solve their problem. This allows your customer to become aware of what their problem is. The goal of your content is to build the customers awareness of your problem. A person's buying journey starts with awareness then leads to consideration, and finally leads to the decision stage.

Possible outlets to use for your marketing

There are so many outlets to interact with your clients these days. So how do you know which one to communicate with them on? It depends where they are in the customer journey. If the customer is still in the awareness stage, it will be more beneficial to continue to educate them on your product or service. However, if they are in the consideration stage, it would be more beneficial to have a one on one conversation with them to see what their wants or needs are. If your customer is in the awareness stage, it would be beneficial to continue to post on social media platforms, but if your customer is the consideration stage, it would be more beneficial to be communicating through SMS, email, or Facebook Messenger.

How to automate your process to save time

As a business owner, I know you don't have all the time in the world to manage all these different aspects of your marketing. That is why at Steer Systems, we have built a software that makes it easy for you to implement this process without spending hours a week devoting time to it. Steer Systems is able to integrate all your social media's into one place, and have a social media planner, to help you decrease your time posting across all the different platforms. Along with that, Steer Systems has a 5-1 communication platform that allows you to communicate with your customers through text, email, Facebook messenger, Google my business messenger, and webchat widget. Having these systems installed into your business will help you save time and be organized, so you can focus on the important parts of your business!

Conclusion

The marketing rule of 7 is an important marketing concept to keep in mind. It’s not a hard and fast rule, but it does provide a good starting point for your marketing strategy. By implying the strategies above it is a great way to build your brands awareness among your desired customers! If you are interested in using Steer Systems for your business, schedule a call with us today!